Corporate Video Production Services
We’ve created 4 video products crafted to accelerate trust and win more business.
For other types of video projects, contact us for a custom quote.
Founder Story
Differentiate
In a world increasingly filled with generic content, standing out is tough.
Fortunately, every business has the unique story of their founding. The story of who started it all, how, and why.
People buy more and convert faster when they know their values align.
A Founder Story video describes the who and how it all began. It makes a personal and emotional connection with your audience, helping them see you as human, and not a faceless brand.
It helps you define your purpose and stand out in the minds of ideal prospects and investors.
Value Story
Attract Clients
When it comes to marketing, Value Story videos are king.
Too much content posted online uses confusing jargon and lengthy info dumps. The message gets lost in noise.
A Value Story explains a problem you tackle. your solution, and the successful outcome. They make a personal and emotional connection that demonstrates value.
Most people prefer videos over plain text. Posting a Value Story brings clarity and gives your brand a human face.
Value Story videos work great on websites, YouTube, and as a sticky post that stays at the top of social media channels.
Customer Story
Accelerate Trust
A happy customer can be your best sales rep. We’re bombarded with thousands of marketing messages daily. Most of them just get ignored.
Customer Stories are the most effective way to break through the noise to build trust with skeptical audiences.
In their own words, customers reveal how your product or service solved their problem and delivered value.
First-person customer stories are powerful videos for accelerating trust, which drives all marketing and fundraising.
Video Tutorials
Build Authority
Customers will be initially skeptical about your claims and ability to solve their problems.
Video tutorials make complex information simpler to understand, and help position you as a trusted resource. They deliver immediate, tangible value.
Common types of video tutorials include:
Understanding and retention are greatly enhanced. Video tutorials also serve as excellent resources for sales and support.
Not only do video tutorials boost standard SEO, but they greatly enhance AI search visibility.
What factors affect video production pricing?
Useful video content provides a terrific return, often earning four or more times the initial investment.
While video production pricing can vary from project to project, in general the steps taken for each are the same. To make the process more straightforward, we’ve created standard video products.
The information below outlines the elements we used when putting together a video production quote.
PRE-PROduction
Production
post-production
Time spent in pre-production improves efficiency, saving time in production and post-production, ultimately resulting in a more successful video.
Every project is unique.
Estimating the days needed to film a video or the number of hours of post-production required can be complex and confusing. Because of that, we decided to simplify the process and create video products with fixed production schedules.
Every video project is unique, but all can fit within this framework.
PLANNING
Strategy and planning determine the video’s ultimate change of success.
Pre-production is the most important factor in determining the success of your video. Proper planning and in-depth story discovery improves efficiency. The more time spent in planning, the less time needed for filming, editing, and revisions.
For more complex video projects, pre-production may require 10-20 hours or longer to ensure proper planning and execution.
Factors affecting pre-production time:
- research and story-finding
- script writing
- pre-interviews
- scouting filming locations
- overall complexity of the video
PRE-PROduction
FILMING
How we estimate the filming days needed
The number of filming days required depends on the specific video product. Effective planning in advance improves efficiency and maximizes output.
The factors that go into determining the number of filming days include:
- how many interviews are needed
- how much footage is needed
- location setup time
- desired length of the final video
- number of filming locations
PRODUCTION
Video EDITING & GRAPHICS
Where it all comes together.
Our team edits the footage, adds effects, and polishes your video to make it look and sound great.
Video editing takes most of the time in post-production. A good rule of thumb is that for every hour of filming, roughly 4 hours of editing will be required. Most videos need at least 10 hours to edit.
For more complex videos, post-production may take 20-40 hours or more.
Factors affecting post-production time:
- quantity of footage
- length of the final video
- shot logging and transcribing interviews
- complexity of graphics and effects
Post-PROduction
CORPORATE Video PRODUCTION Pricing
Other factors that can influence pricing
Here are some other common factors that can affect the cost of producing videos when they fall outside the scope of our pre-packaged products.
Talent
Videos requiring a larger video crew, narration or actors.
Travel
Expenses when travel is required for filming.
Number of Videos
Making multiple videos can lower the cost per video.
Specialty Gear
Use of drones, cinema lenses, green screens. etc.
Type of Video
More complex videos, such as national TV commercials.
Graphics
Complex graphics or animation add to production cost.